Direct selling network marketing can be a tricky industry to make it in, especially if you have prior experience. While there are many books and other resources that you can use to improve your knowledge of the industry, most of us lack the time and energy to go through them all. So I have done you all a favour and decided to make a list of all network marketing mistakes that you should avoid.
Selling Products that you never used or like
One of the cardinal skills of network marketing direct selling is selling products or services that you yourself have not used. If you do this, stop!
I have seen more than once where direct sellers are left without an answer about the product when their prospective clients become curious. The only way to avoid this is by using the product yourselves and understanding the benefits. If you do not love the product yourself, you cannot expect others to invest time and money in it.
Being a sheep
If you want to succeed in anything, you have to be willing to think outside the box. If you do what every other guy in the industry is doing, you will never be able to stand apart from the crowd and will be lost in it. While common industry techniques are a great tool to start with, you should be able to come with unique and innovative ways that are streamlined to your business and the products that you are selling.
Not getting training
One of the best things about joining a direct selling company like QNET is that they have invested money and effort into creating resources that will help you succeed. It is important that you use these resources the most. With QNET, you have access to hundreds of successful direct selling entrepreneurs who will act as your mentors and guide you.
In an industry like direct selling, it is always best to learn from your mentors as they have already made mistakes while building their business and will allow you to avoid them.
Targeting the wrong audience
There is no point in spending money on time and energy on marketing a product if it does not reach the intended audience. Find out what your core demographic audience is and how you can better reach out to them. Find ways that mix better with the age, demographics and other factors of your intended audience, and you will surely be successful.
Not following up
I have seen more than a few of my friends lose potential clients because they did not follow up on their initial call. People need time to think and consider the possibilities and benefits of whatever you are pitching. Always follow up on your customers if they say they need time to think about it. But remember, there is a fine line between following up on something and become a nuisance.
Not retaining customers
Studies show that it costs four times as much to gain a new customer when compared to retaining an old one. If you wish to succeed in this industry, it is important that you spend time and effort in retaining your current customers. Always try to retain as many customers as you can. You are not just selling your products but also your personal brand.
There have been more than a few instances of people overinflating the product’s benefits as well as the benefits of becoming a direct seller. This has drastically affected the reputation of many direct selling companies in the past, including that of QNET.
QNET has placed many rules and regulations, as well as penalties for Independent Representatives who misrepresent the company and the products. This can be making faulty benefits of a product or by giving fake hope about the benefits of becoming a direct seller. But once you lose the trust people have in you, it is almost impossible to win it back. Not only that, in this era of social media, it is easy for the news of your actions to spread and have long-lasting effects.
Why it matters?
Direct selling network marketing business is a great opportunity for anyone who wants to start a business of their own and to achieve financial independence. But it can be hard to get your foothold in the industry if you do not know what to do.
With these simple steps and tricks to keep in mind, you can be sure that you will be able to succeed in the business! So what are you waiting for! Head to the QNET India website and learn more about how you can make your dream a reality.
Read More: Mastering the art of QNET Selling