Direct selling companies like QNET India has helped millions of people around the world to stand on their own feet and to make a living of their own. However, one group of the population that it has not succeeded in winning over as could have are the millennials. According to a survey conducted by Deloitte, this is because more than 60% of millennials prefer gig economy alternatives to full-time employment.
But what many people do not understand is that QNET India provides you with a better gig and opportunity when compared to other service providers. QNET allows you to choose your own timings, business models and level of profit. It also allows you a broader career path, a group of like-minded people who can help you succeed and the chance to earn more with time.
In order to attract millennials and to stay competitive in the current job market, here are some things that direct selling businesses can do.
Many millennials still see direct selling companies like QNET through the perspective of their childhood memories. They still see direct selling as an industry for middle-aged people or retirees who wants to make some extra cash on the side.
In order for direct selling companies like QNET to change this perception, it is important that they put themselves out there and show how the business looks in the current age of technology. Companies have to show the millennials that they use social media and websites to streamline the process and that it is keeping up the current trends. They have to come across as a flexible and efficient way of selling products directly to their customers.
Reducing the barriers to entering the industry
Direct selling companies have to remove all kinds of barriers and difficulties that are making the millennials think a second time about joining them. This can be in the form of initial investment, work hours, or qualification.
Millennials need someone to lead them
This is a piece of advice that is applicable to every industry, but especially so for attaining success as a direct selling business. As most millennials have no experience selling products or working as independent contractors, it is important that you show them the way and lead them to success. This includes giving them training on how to improve their soft skills, management and leadership skills, providing them with the tools necessary for simplifying and streamlining business.
As the success of direct selling business is dependent on the success of the group as a whole, every bit of effort that you put in helping your sales team succeed will pay dividends in the end.
Everyone wants to be recognised for what they do, and millennials are no exception. It is important that direct selling companies take care of not only financial compensation but also non-financial incentives. Millennials are a group of people that crave instant gratification. Therefore, badges and points that can be earned by completing milestones or making a sale can go a long way in increasing motivation and engagement.
Make it about others
Millennials have a drive to do what is good for others and making the world a better place. In fact, surveys have found that nearly 90% of millennials consider it an essential factor when choosing what to do with their life. As a direct selling company that have touched millions of lives in India, QNET can attract and win over the millennials by showing that they care for their customers.
It is extremely important that direct selling companies show its millennial crowd that it is not just about making money, but also improving lives and changing the world for better.
Millennials Love being Valued
While millennials have a drive to work for the betterment of the world and the common good, it is important to realise that they are also guided by the principle of “what’s in it for me?”. Direct selling businesses should be about more than just monetary gains. Millennials want to know that their desires and expectations will be heard and met. Direct selling companies have to prove to them that they have more to gain from them in the form of learning, access to a connected network that works for the common good and a platform to grow and expand.
Destroy the pipe dream
Pragmatic millennials never fall for the pipe dream. Direct selling companies have to stop trying to push dreams and promises that they cannot keep. It is important that the direct selling company allows its distributors to make their own dreams and standards of success while acting as a platform to accomplish said dreams. Big promises by the company almost always end up affecting the recruitment drive negatively and increase employee turnover.
While Qnet India and other direct selling businesses have made it easier for millennials to find a career option that is flexible and well-tailored to their lifestyle, there is more to be done if they want to attract more millennials into their midst. Millennials are the future of the world and direct selling is the future of marketing. Therefore, it is important that both learn to utilise one another and work together for a better future.
Read More: Choosing a Direct selling Company